tween quake is an annual literary event created to support literacy for young adolescents in the San Francisco Bay area. The materials in this collection are written by authors that have strong connections to the bay area, whether they were born and bred or transplanted here.

Saturday, May 14, 2011

Target Audience & Promotion


The target audience of the teen quake events and collection are young adolescents in the San Francisco Bay Area. The collection is as wide-ranging and diverse- the majority of the items included are current in order to attract the tween audience. The events have been designed to draw in the largest audience possible and are geared toward increasing literacy in the bay area's tween population.

Promotional materials have been designed by the Tween Advisory Group of the main branch of our library and with their assistance, materials will be distributed across the city of San Francisco- to coffee shops, branch libraries, ice-cream shops, arcades, YMCA's, local non-profits serving families and youth, middle schools, and wherever youth hang out in the public sphere. In addition, youth librarians will distribute promotional materials via email to members of the Association of Children's Librarians Northern California (ACL) to post in their libraries across the bay area.

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